Modern journalists employ many tools to spread news. Some of those include social media, SEO/SEM, tagging, and various Google tools. A tool I use in my social media class here at CEA and many other journalists use to connect social media to their reporting is Storify. Storify’s platform is set up so that you can write your copy and then inside the site search Twitter, Instagram, Facebook, Youtube, Giphy, Flickr, Getty Images, Google, or attach an embedded URL to add content to the post. This makes a journalist’s writing much more visual and creates an easy way for them to get people onto their social media profile, by providing easy to click links. You can read about the refugee crisis, see a twitter post from someone inside Syria, click on a Facebook article about how congress is handling policy about Syrian refugees, and see an image of the Syrian border all in one post. It is the ultimate aggregator of content for a journalist. Some pros of Storify include that it is simple to navigate, similar to a blog, great for storytelling, visual, is connected to many tools, and is less work then having to go to each platform to attach content.
Other tools that are in helpful to journalists are the use of tags, search engine optimization, and search engine marketing. It is important to stress how essential the use of tags are, as that is how people find and share your content on the web. Using key words that you know people will type into each engines will give you a better chance of having your posts seen and your voice heard. So for example, I will categorize this post on my blog under social media and journalism, and the tags I will include are Storify, SEO/SEM, and Journalism Tools. These tags make my blog easily searchable and more likely to come up in a browser search. Search engine optimization or SEO is the idea of maximizing the number of visitors to a site by making sure your site appears on the top of the list of results put out by a search engine. Strategies to do this include making SEO friendly URLs, starting a blog and participating in other blogs, and making sure the page title is easily searchable, as this is the single most important factor to good SEO. Search engine marketing or SEM is the paid version of SEO, using advertisements to get your site to the top of search engine results. SEM is only a real possibility for bigger companies or people with substantial funds that can pay Google and other search engine sites to prioritize their site over others.